The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Station Murals and Signs
Lexington Avenue at 53rd Street
New York, NY

To clearly mark this bustling transfer point between two major subway lines, Chermayeff & Geismar created a wayfinding scheme that ingeniousely follows the circular lines of the station itself to make directional information clearly visible.

Bold forms, color, and oversize standard MTA graphics, help guide passengers, while wall panels reinforce the circular pathway.

Architect:
Edward Larrabee Barnes Architects