The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
John Hancock Observatory
Boston, Massachusetts
The John Hancock Building affords an unparalleled view of Boston. A public observatory was designed as part of the original building plan. Around the perimeter "tube-scopes" and telescopes highlight important sites while overhead transparencies amplify the view with close-up images and historic data. In the core, a stand-up theater space dramatizes Boston's physical growth and its role in the revolution through sound, light and projections.
 
Architect:
Pei Cobb Freid & Partners