The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
National Geographic Guidelines

To facilitate world-wide distribution for the comprehensive National Geographic identity created by Chermayeff & Geismar, web-based guidelines were developed. Chermayeff & Geismar established the structure, look, and feel of all pages to promote ease of use and to provide examples of good practice as well as rules and regulations.