The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Amesco
Dubai

The Dubai-based steel-trading company Amesco is a truly global firm, conducting business in the Middle East, Europe, and throughout Asia. Representing five generations of metal and steel traders, the company turned to Chermayeff & Geismar & Haviv for a new graphic identity as it prepared to expand into new markets. We created a symbol that incorporates three capital “A”s, a letter that is meaningful to the owners, harkens back to the firm’s previous symbol, and signifies the name “Amesco”. The symbol further suggests strength, structure, and building.