The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Armani Exchange

The youth-oriented fashion brand Armani Exchange had been using the letters “A” and “X” with a slash between them as an identity that was well known but visually weak. Chermayeff & Geismar & Haviv redesigned the mark, reversing the redrawn “A” and “X” out of solid blocks and creating an identity strong enough to hold its own against the brand’s bold advertising.