The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Cornell University
Ithaca, New York

Cornell University had a corporate-looking logo that seemed inappropriate for this distinguished Ivy League university. The long established school seal was revitalized and made part of a clear visual and verbal identity system that emphasizes the "Cornell University" name and unites it with the many outstanding schools that make up this diverse university.