The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
EPA

The abbreviation for the United States Environmental Protection Agency is the EPA, and these initials are widely spoken and recognized. To take advantage of this fact, we developed a graphic identity that emphasized the initials and connected them to a simplified version of the seal that previously was the agency’s only identification mark.