The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Hansol
South Korea

Hansol Group is a large Korean holding company with a wide array of businesses, including chemicals, telecom and LCD technology, but is best known for paper manufacturing. Coordinating with a local agency, we designed a symbol/logotype that leads off with two squares as a reversal of the letter H, subtly associating both with papermaking and printing.