The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Harper Collins

When the publishers Harper & Row, with their logo of a torch, merged with Wm. Collins, with its fountain symbol, an opportunity was born. The resulting design joins the essence of both symbols, fire and water, into a new icon for the new company, HarperCollins.