The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Hearst Corporation

Hearst Corporation's media business is diverse and wide-ranging. We designed a bold new logotype and visual brand architecture that enables the company to identify its many divisions and products in a consistent, distinctive, and elegant manner. The identity was launched concurrently with the opening of the landmark Hearst Tower in New York City, designed by Foster & Partners.