The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Bank of Taipei
Taiwan

Chermayeff & Geismar & Haviv was retained by the Bank of Taipei to develop a comprehensive identity for the bank. The firm created a symbol that connotes an abstracted flower with four petals. The solid bold form with the square opening evokes security, protection and trust. The firm drew a logotype that complements the thick and thin strokes of the Mandarin logotype. Chermayeff & Geismar & Haviv also created a color palette featuring the use of purple and blue for the Bank’s signage and printed communications.