Chermayeff & Geismar & Haviv was retained by the Bank of Taipei to develop a comprehensive identity for the bank. The firm created a symbol that connotes an abstracted flower with four petals. The solid bold form with the square opening evokes security, protection and trust. The firm drew a logotype that complements the thick and thin strokes of the Mandarin logotype. Chermayeff & Geismar & Haviv also created a color palette featuring the use of purple and blue for the Bank’s signage and printed communications.
Bank of Taipei