The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Opet
Turkey

The identity program our firm designed for the Turkish fuel-retailing giant Opet includes a logotype with the distinct “o” character used separately as a symbol, as well as all graphic design of canopies, pumps, trucks and packaging for the stations. A special alphabet was designed for Turkish and Bulgarian advertising and promotional materials.