The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Tüpraş
Turkey

Tüpraş is an integrated petroleum company and Turkey’s largest industrial enterprise. The name stands for Turkish Petroleum Refineries Company. The Tüpras symbol suggests a drop of oil, but also forward and upward motion. The Tüpras name is set in the same bold lettering style used for many Koç Holding businesses to help tie them together in advertising and promotion.