The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Massachusetts Bay Transportation Authority

In the early 1960s, Boston’s public transportation system was expanded to follow the movement of people into the suburbs. Our solution was so simple as to be generic—but by design. In shortening the MBTA to simply a T, the idea was to make the design an immediate symbol for a transportation system that would be recognizable in the cityscape at a distance, legible at any size, and useable in many different forms.

Photograph courtesy of Anthony Shea