The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Merck Pharmaceuticals

This major pharmaceutical company had an unusual identity problem. While it markets its products worldwide, it cannot use the Merck name in much of Europe because of a name conflict. A bold symbol was developed to go with the Merck name in the U.S., and with other names, such as MSD in Europe, in a common, clearly identifiable format.