Our firm designed this famous logo and developed a complete corporate identification program for Mobil, with continuing consultation for 35 years. The program was built around the logo, a specially designed alphabet, a clear policy for color, and a comprehensive design approach that integrated new graphics with new architecture designed by Eliot Noyes. It included design of product packaging, vehicle markings, print material, posters, and all design, packaging, and sign standards for facilities throughout the world.