The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
NBC
National Brodcasting Company

From the moment the NBC peacock first strutted onscreen in 1956, it had star quality. It was both dignified and distinctive, light-hearted and likable. But while the peacock was a memorable symbol for color television on NBC, it was never the company's official logo. In 1985 the peacock was hatched anew, stylish and strikingly simple, with the initials NBC added to it in a specially created lettering style. The peacock has since become one of the world's most highly recognized trademarks.