The prestigious publishing house commissioned the new identity to increase its visibility outside of the academic community. To replace the old mark, Chermayeff & Geismar & Haviv created a bold symbol based on the letter ”P” with a second ”P” formed in its negative space.

A word mark using traditional letterforms complements the modern symbol. Part of our recommendation was to use the shorthand ”Princeton” whenever possible, keeping the established Princeton colors of orange and black.