The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Rockefeller Center

While architecturally memorable, Rockefeller Center lacked a comparable graphic identity to clearly identify its scope as it continued to expand. This mark was designed to recall the famous art deco style of the architecture and its integrated artworks, the soaring form of the centerpiece GE building, and the concept of a "center" within the city.