The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Shinsegae
South Korea

Shinsegae, a leading Korean department store chain, commissioned the firm to create a new graphic identity. Our firm created a surprising and elegant flower symbol, along with a rich color palette and new Korean and English typography. Further work yielded various bold, floral designs that reinforce the identity on packaging, wrapping papers, hang-tags, and in-store signage.