The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
WTA

The Women’s Tennis Association is the governing body for women’s professional tennis. In 2010 the organization relaunched as a brand identity independent of its sponsors. WTA asked Chermayeff & Geismar & Haviv to design a logo to anchor this new campaign.

We created a symbol that emphasizes the letters W, T, and A. The new logotype is straightforward while also incorporating references to the sport: the oval shape of the mark alludes to both the imprint a tennis ball leaves on the court and the shape of a racquet.

In 2013, the WTA celebrated its 40th anniversary. We extended the previous visual identity to include “40 LOVE.”