Vassar College
Every year, colleges across the country send out tens of thousands of brochures to attract prospective students. But now that the Web has become the primary research tool, especially for young people, what purpose do these text-heavy publications serve?
Working with the Offices of Admission and Communication at Vassar College, we designed these new admissions publications to give prospective students an emotionally engaging glimpse of life at Vassar and to steer them to the Web for the details. Vibrant images of campus life are featured in full-bleed layouts with minimal caption text. Graphic covers with bold colors were designed to catch the eye of prospective students. The new publications will be introduced throughout 2013.
LongKai
LongKai began as a manufacturing, importing, and exporting company in Ningbo, China, specializing in fishing equipment. In recent years, the company has expanded into an international conglomerate, with a presence in markets around the world and a portfolio that includes real estate, retail management, and investment.
WTA Fortieth Anniversary
In 2013, the Women’s Tennis Association celebrated its fortieth anniversary and commissioned a special trademark to use throughout the year. Chermayeff & Geismar & Haviv extended the previous visual identity it had designed to include “40 LOVE.”
Official WTA press release.
Harvard University Press
This re-imagined “H” for the Harvard University Press identity is formed by six rectangles, suggesting books. The overall image also evokes a paned window. The Chermayeff & Geismar & Haviv-designed identity, released in 2013, balances the traditional and the modern.
Euphoria
Euphoria Yachts is a new line of sleek sailing vessels designed and built by Sirena Marine. The trademark that Chermayeff & Geismar & Haviv designed for the brand suggests an active, directional sail. The symbol can also be seen as an optimistic image of a bird taking flight.
Open English
Founded in 2006, the online language-instruction company Open English has quickly become a leader in Central and South America, reaching 20 countries and more than 50,000 students. Chermayeff & Geismar & Haviv designed a new visual identity to help the company solidify its position as a respected and innovative ESL education service, and prepare to expand into the global market. The new trademark features a special treatment of the name, supported by a frame that might suggest a digital screen or an open window or door. The mark is modern, friendly, and accessible.
New Visions for Public Schools
Launched in 1989, New Visions for Public Schools has become one of New York City’s largest educational nonprofits, supporting schools, training teachers, and operating a growing network of charter schools. The three bars of the new visual identity suggest growth, dynamism, the letter V, and climbing steps. It is simple enough to work everywhere, while standing out from the field of educational logos. To underscore the organization's commitment to working within the public school system, Chermayeff & Geismar & Haviv gave all the words in the name equal emphasis.
Half the Sky
The Half the Sky documentary premiered on PBS on October 1, 2012. Having previously created the trademark for the HTS movement, Chermayeff & Geismar & Haviv also designed the documentary’s title sequence, in collaboration with motion graphics firm Thornberg & Forester.
Haaretz calendar
13 international designers were invited to contribute designs on the theme of "a better tomorrow" to the 2012–2013 Haaretz calendar. Partner Sagi Haviv created this image: while the traditional type reads "tomorrow", with the addition of the freehand, colorful marks, it reads "joy." See the whole calendar here.
For more information, please contact Chris Nutter at christopher@nuttermedia.com.Off Book | PBS
Sagi Haviv participates in PBS webseries Off Book on "The Art of Logo Design."
For more information, please contact Chris Nutter at christopher@nuttermedia.com.