Blip
Blip.TV came to Chermayeff & Geismar to create a new visual identity that would distinguish it as the premier network for original series. We recommended to abbreviate the name to simply “Blip.” The shorter name allowed us to then create a focused, bold wordmark that clearly distinguishes Blip from its competitors, while positioning it as on par with any of the major television networks.
Identify
Identify is about the art and practice of trademark design. In the book, Tom Geismar, Sagi Haviv, and Ivan Chermayeff outline why the firm's designs work and why they’ve endured. The book includes sketches of designs in progress, behind-the-scenes anecdotes, and in-depth analyses of the Chermayeff & Geismar methodology. (Print Publishing, 2011)
New Leaders
New Leaders (previously "New Leaders for New Schools") is the largest nation-wide organization to focus on training school principals. Working in collaboration with strategic communications firm The Glover Park Group, Chermayeff & Geismar recommended shortening the name and designed a trademark that emphasizes the qualities of bold action and dramatic change in school leadership, for which the non-profit organization is known.
Occupy Wall Street
Partner Ivan Chermayeff’s logo in response to the Occupy Wall Street movement, part of an op-ed piece by Seymour Chwast in The New York Times. Click here to view the full feature.
For more information, please contact Chris Nutter at chrisn@cgstudionyc.com.Terras Gauda Poster
A poster designed by Ivan Chermayeff for the promotion of the Spanish wine company Terras Gauda. Terras Gauda is known primarily for its white Albariño wines, and this poster with its sleepy, happy glass celebrates this tradition.
Expansión Magazine
The Spanish-language business magazine Expansión interviews partner Sagi Haviv.
Read his tips for good logo design on CNN Expansión.
El Mall
Responsible for many of Latin America's most successful television shows, El Mall is a multimedia production company headed by media mogul Pedro Torres. Continuing the theme of the name, the company is set up in an unorthodox manner, with the various divisions structured and branded as "shops." To reinforce this high-concept brand strategy, Chermayeff & Geismar developed a wordmark and a visual system that identify El Mall and its omnipresent media endeavors.
Computer Arts Projects Magazine
Computers Arts Projects magazine profiles Sagi Haviv and Chermayeff & Geismar as part of a special issue on logo design. Read the entire interview.
For more information, please contact Chris Nutter at chrisn@cgstudionyc.com.Harvard Maintenance
Harvard Maintenance provides cleaning and security services for major corporate, educational, and industrial facilities across the nation. Chermayeff & Geismar designed a new identity system for the company with a logotype featuring a V extended into a check mark to emphasize reliability, efficiency, and expertise.
Armani Exchange Twenty Year Anniversary
Chermayeff & Geismar created a celebratory icon for Armani's Exchange's 20th anniversary. The new identity offers a playful take on the original elements, while remaining instantly recognizable.
