Founded in 1858, Bemis Company, Inc. is a Fortune 500 company that manufactures flexible packaging and pressure-sensitive materials for major food, consumer products, and healthcare companies around the world. By 2013, Bemis operated 10 decentralized divisions, each of which used its own visual identity and name, some incorporating the name Bemis into their identities and others not.
Chermayeff & Geismar & Haviv’s task was therefore twofold: to design a modern trademark for the Bemis masterbrand, and to create a visual identity system that would enable a more unified Bemis brand architecture. The new trademark captures Bemis’s essence as a material-science company, evoking an atomic model, flexible material, the idea of enclosure, and multiple units coming together.
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