Black Ball 2009
Alicia Keys’ Black Ball charity event raises money for her Keep a Child Alive HIV/AIDS philanthropy, which this year honored Bill Clinton, Richard Branson, and singer Youssou N’dour. Chermayeff & Geismar was asked to create motion graphics to play during the keynote performance by Keys and N’dour. The firm conceived a piece that animated the names of the donors one-by-one on a massive screen. At the climax of the song, the names converged into a giant circle symbolizing the world.
Produced by Semerad.

