The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.

Identify

Identify is about the art and practice of trademark design. In the book, Tom Geismar, Sagi Haviv, and Ivan Chermayeff outline why the firm's designs work and why they’ve endured. The book includes sketches of designs in progress, behind-the-scenes anecdotes, and in-depth analyses of the Chermayeff & Geismar methodology.  (Print Publishing, 2011)






For more information, please contact Chris Nutter at chrisn@cgstudionyc.com.
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