The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.

John D. and Catherine T. MacArthur Foundation

The John D. and Catherine T. MacArthur Foundation saw the need for a new visual identity to convey the global scope of its work. Chermayeff & Geismar began by changing the main identifier from the full legal name to the more agile “MacArthur Foundation” to make it succinct and memorable. The firm then chose an earth and sky color scheme that, in conjunction with the word alignment, produces a mark that resembles a landscape symbolizing the whole world and thus the reach of the Foundation’s endeavors.

MacArthur Foundation publications

MacArthur Foundation

MacArthur Foundation cufflink

For more information, please contact Chris Nutter at chrisn@cgstudionyc.com.
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