The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.

New Leaders

New Leaders (previously "New Leaders for New Schools") is the largest nation-wide organization to focus on training school principals. Working in collaboration with strategic communications firm The Glover Park Group, Chermayeff & Geismar recommended shortening the name and designed a trademark that emphasizes the qualities of bold action and dramatic change in school leadership, for which the non-profit organization is known.

For more information, please contact Chris Nutter at chrisn@cgstudionyc.com.

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