The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.

Southern Poverty Law Center

The Southern Poverty Law Center came to Chermayeff & Geismar & Haviv in search of a more modern identity and a stronger brand identification with its numerous high-profile projects and programs around the country. The firm designed a mark featuring a highly simplified set of scales to symbolize justice, the ideal that motivates all of the Center’s activities. Part of Chermayeff & Geismar & Haviv’s recommendation was to integrate the abbreviation SPLC into the identity as a recognizable shorthand. The new identity was launched in early 2009.

SPLC symbol and logotype

SPLC system

SPLC lapel pin

For more information, please contact Chris Nutter at christopher@nuttermedia.com.
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