The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.

Women’s Tennis Association

The Women’s Tennis Association is the governing body for women’s professional tennis. In 2010 the organization is relaunching as a brand independent of its sponsors. The organization asked Chermayeff & Geismar to design a logo that would help create independent brand awareness for the WTA.

We created a symbol that emphasizes the letters W, T, and A. The new logotype is straightforward and simple while also incorporating references to the sport: the oval shape of the mark alludes to both the imprint a tennis ball leaves on the court and the shape of a racquet, while the yellow circle recalls a tennis ball.

For more information, please contact Chris Nutter at chrisn@cgstudionyc.com.
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